We acquire, improve, and grow local service businesses.
Astoria Equities is a holding company focused on small, appointment-based service businesses. We partner with owners ready to exit and create lasting value through operational excellence.
Our Philosophy
Patient capital, hands-on operations.
We believe small service businesses are undervalued. They generate real cash flow, serve real communities, and create real jobs — yet they're often overlooked by traditional private equity.
We take a different approach: acquire at fair prices, invest in systems and people, and build businesses that are stronger, more profitable, and more valuable over time.
Operational Focus
We're not passive investors. Post-acquisition, we implement marketing automation, improve customer retention, and develop staff — driving sustainable growth.
Long-Term Orientation
We build to last. Our improvements create durable value, whether we hold an asset for years or transition it to a larger acquirer.
Respect for Legacy
These businesses were built by people who care. We honor that by maintaining quality, keeping good employees, and investing in the community.
Who We Are
Operators first, investors second.
Astoria Equities is led by a founder with 15 years of marketing and executive experience, including building and running a profitable agency serving national brands. That background informs everything we do — from how we evaluate businesses to how we improve them post-acquisition.
Our core strengths are client acquisition, customer retention, and operational efficiency through automation and systems. When we acquire a business, we bring those capabilities from day one.
Fast & Decisive
We review every opportunity thoroughly and respond quickly. Brokers hear back within 48 hours — usually sooner. No wasted time.
Experienced Operators
We've built systems, managed teams, and grown revenue for years. We know what it takes to run a business well.
For Business Owners
Considering an exit?
If you've built a service business and are thinking about retirement, relocation, or your next chapter — we'd like to talk. We offer fair valuations, flexible structures, and a respectful process.
Annual Revenue
$500K – $3M
Seller's Discretionary Earnings
$75K – $300K
Business Types
Salons, spas, fitness, pet care, tutoring, cleaning
Deal Structure
Cash, earnouts, seller financing
Geography
NYC metro and beyond
Timeline
30–90 day close
For Acquirers
Looking for de-risked, improved assets?
We periodically offer portfolio companies to search funds, independent sponsors, and strategic acquirers. Our businesses come with clean financials, documented systems, and a track record of post-acquisition performance.
If you're seeking cash-flowing service businesses with operational improvements already in place, we should connect.
Get In Touch
Let's talk.
Whether you're a business owner exploring a sale, a broker with a relevant listing, or an acquirer looking for opportunities — we respond to every serious inquiry.
michael@astoriaequities.comBased in New York City. Available for conversations nationwide.
For Sellers:
Include your business type, approximate revenue, and timeline. We'll respond within 24 hours.
For Brokers:
Add our deals inbox to your distribution list:
deals@astoriaequities.com
We review every listing and provide clear, timely feedback.
For Buyers:
Tell us your acquisition criteria and we'll notify you of relevant opportunities.